Delivering Analytics for Business

This practical soft skills workshop will arm analysts with the key
skills, behaviours and techniques that will enable them to
provide effective analytical service to their internal customers
and stakeholders whilst improving their profile and value.

Who is it for?

Suitable for all kinds of data analysts – Insight Analysts, Marketing Analysts, Credit Risk analysts, Data Scientists, Modellers and Business Intelligence professionals – anyone whose job it is to provide insight and analysis to their organisation or their organisation’s clients. Relevant for those either just starting out or more experienced analysts who want to work more consultatively

Day 1


  • Why technical skills alone do not make a great analyst
  • How analysts are really measured
  • Building credibility and trust
  • Passive v Pro-active (consultative) service models
  • The common challenges faced by analytical teams


  • Effective questioning to identify needs
  • Clarifying objectives
  • Simplifying messages and language
  • Developing effective interpretation and commentary
  • Keeping ‘in-the-loop’ with customers

Day 2


  • Dealing effectively with errors and perceived poor service
  • Importance and impact of attitude


  • Avoiding over-promising and underdelivering
  • Effective prioritising methods
  • Using transparent planning to manage and communicate workloads
  • Identifying/applying negotiating styles
  • Using assertiveness to manage workloads and expectations

Case Study

Who facilitates the workshop?

Steve Hulmes, Demarq’s Head of Academy and developer of this workshop, facilitates and brings anecdotes, learnings and examples from his 30 year career to bring the content alive for participants.

What are the fees?

The fees are £950+vat for the two days including refreshments and materials. There is a schedule of open workshops on our website. If you wish to privately host a workshop please call.

Workshop dates

December 5th & 6th

February 12th & 13th