Storytelling with Data

Developing engaging data-led outputs

What is it?

Being able to lead an audience to a recommendation or conclusion effectively without getting bogged down in detail or distracted by ‘noise’ is a challenge for many analysts. This workshop provides a framework for developing impactful and engaging slide decks that will improve the chances of maintaining audience attention and buying-in to your vision/results.

Who is it for?

Suitable for all kinds of data analysts – Insight Analysts, Marketing Analysts, Credit Risk analysts, Data Scientists, Modellers and Business Intelligence professionals – anyone whose job it is to provide insight and analysis to their organisation or their organisation’s clients.

What do participants learn?

This workshop provides analysts with a framework for developing effective slide decks, whether for informative or persuasive presentations. Participants will learn how to develop storyboards, narrative and on-point visualisations and combine these elements to produce engaging content for both formal and informal presentations.



  • Informative v Persuasive presentations

Developing your Story

  • Storyboarding
  • Articulating your narrative

Visualising your Story

  • Why visuals work (a dip into the theory)
  • Simplifying charts
  • Developing impactful slides

Engaging with your audience

  • Creating a coherent set of slides
  • Emotional engagement

Who facilitates the workshop?

Steve Hulmes, Demarq’s Head of Academy and developer of this workshop, facilitates and brings anecdotes, learnings and examples from his 30 year career to bring the content alive for participants.

What are the fees?

To join one of our scheduled open workshops the fees are £550+vat including refreshments and materials. There is a schedule of open workshops on our website. If you wish to privately host a workshop please call.

Workshop dates

November 21st