How will an Account Level Profit platform benefit your business?

What if by simply changing the way you analyse your platform system, you could save 20-30% of your direct marketing costs without reducing campaign results?


How much more empowering would it be if, as a business manager, you were able to produce a detailed profit profile for each of your accounts and customers; if you were able to analyse the factors underpinning both profitable and unprofitable activities and reveal which individual accounts were flagging? How much more lucrative would it be if you could then eliminate unprofitable activity altogether and focus on determining actions that make a bottom line difference?

Demarq’s Account Level Profit (Demarq-ALP) platform gives you the ability to access active intelligence for profitability management and optimisation of your financial services portfolios. By capturing detailed transaction data at an account level, you’ll be able to transform it into precise profit information. And it’s this comprehensive, granular level insight that will enable you to build highly targeted business strategies and drive you towards achieving optimum profitability.

Five very good reasons why Demarq’s ALP platform will optimise your business profitability.

1. It improves your targeting precision

The tracking of marginal revenues and costs enables the targeting of accounts based on incremental value instead of average values. Calculating costs and revenues at account level provides a truer measure of marginal profit for each account every month so you can make more informed strategic decisions.

2. It allows you to take action on unprofitable accounts

Our ALP platform identifies individual accounts with negative marginal contribution to profit and analyses the key contributing factors, thus facilitating higher precision strategies.

3. It enables you to assign risk costs on dormant and non-delinquent accounts

You’ll be able to assess and assign risk costs based on highly granular transaction and account level data. By recognising symptoms, risk and profit mitigation strategies can be initiated on the riskiest accounts long before they become delinquent.

4. It gives you a single version of the truth

Typically, common business terms lack an agreed business and technical definition; and imprecise definitions can yield very different results at the portfolio and account level. Demarq consults with you to define and ratify business terms at a technical level; which means you can be assured of precision in your results.

5. It reconciles all data to the general ledger and product billing system

With Demarq’s ALP platform, all analytic data is reconciled to the financial accounting general ledger. The platform is also consistent with the corresponding billing and transaction systems and compares key metrics consolidated from multiple production system reports to give a highly accurate and seamless view of a client’s financial performance.

Why talk to Demarq?

At Demarq, we believe in setting out a simple, focused stepping stone approach towards achieving positive business outcomes. That’s why our Pathway to Account Level Profitability shows you how to put in place clear, measurable steps that ensure you start seeing value early on.

Our ALP platform is delivered with a package of expert advisory services designed to ensure you realise all the benefits of the solution. We offer a choice of support bundle hours to meet your specific requirements and services include: in-depth performance analysis; strategy recommendations; new report templates; changes to data model; technical enhancements; on-site presentations and interactive discussion; and training.

Demarq’s credentials

  • Our collective industry experience and expertise. We’ve a proven track record of success working with high profile financial institutions.
  • The unique Pathways stepping stone methodology we designed to ensure our customers realise value early on, and incrementally.
  • Our commitment to finding a solution that meets our customers’ budget and time constraints.
  • Our ability to work collaboratively with our customers to ensure our approach is right for your requirements. (We certainly won’t ever try to sell you something you don’t need.)
  • The passion we have for helping our customers achieve their business goals.

Whatever the size of your organisation, if you’d like to talk to us about how our Pathway to ALP could help your business, we’d be happy to discuss this with you; or indeed any additional questions you may have. Call 020 3637 5509, or email


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M2 3AE

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